How to tackle the main challenges businesses face with eCommerce.
Trying to attract new business is obviously the biggest hurdle for any eCommerce website. Converting your audience into visitors and paying customers is the next challenge, and retaining them, the third. I’ll go into addressing these in this article, in the best way I know how.
1. Trying to attract new business
In my view, targeting the ideal audience for your products is the top challenge for any businesses, no matter what kind of website you have. But if you’re trying to sell products in an online storefront or a service, that comes with slightly different issues.
Ensuring your eCommerce website is full of lots of helpful content and organizes your products for sale described in a way to target to the company’s ideal audience is the main focus, here.
My main tip for for targeting an online audience is search engine optimization (SEO).
How to Get Started With Learning SEO
2. Engaging with your audience
Even with all the SEO and online marketing you could do, email marketing is still king with it comes to inbound engagement of audience and converting that audience into customers.
Of course, getting sales is clearly the biggest goal when it comes to selling online. Keeping your brand top-of-mind is the second biggest goal when it comes to eCommerce. How you achieve these is up to you. There are many ways you can keep your audience’s attention and interest with email marketing, which is still the best push-pull strategy for engaging your audience and converting them into customers
Fundamentals of Email Marketing for eCommerce
3. Keeping them coming back
Now you have website visitors who have given you something very special and personal (their email address, duh). Next, you must remind them regularly how awesome you are in exchange. For example, this can be done via their inbox, their social media feeds, and referrals from existing customers (I will be publishing an article soon about referrals!)
It doesn’t matter if you offer promotions, useful articles on how to use your products or services, or all three. The best way to know which is going to work for you is to just start.
Look at what your competition is doing online, subscribe to their emails, and check out their social media feeds. Are they getting a lot of engagement on their posts?
Comparing others to your own business is probably a bit overwhelming at first. However, once you decide to tackle this, it is not that hard to come up with some ideas. The simplest way is to start with a calendar of content you can use over and over again, to link and share everywhere your brand is exposed to an audience.
Ideas for Creating Evergreen Online Content
I hope this helped you come up with some ideas on how to best achieve success in your eCommerce business.
What are your current online marketing struggles?
